GETTING THINGS DONE
Getting Things Done (GTD) is a global work-life management system created by New York Times best seller David Allen that has helped countless individuals and organizations bring order to chaos in a world where information overload is ever-present. I redesigned the identity, website, seminar presentations, stationary and brand guidelines in order to simplify the GTD experience on a global scale.
DAVID ALLEN COMPANY
The David Allen Company is a thriving global training and consulting company, widely considered the leading authority in the fields of organizational and personal productivity. I redesigned the identity, website, seminar presentations, stationary and brand guidelines in order to bring consistency with Getting Things Done.
During my first year as the Creative Director of Easton Sports, I created one of the largest rebrands the company had ever made. The concept was to become a younger, faster brand focused on sports engineering. Sports engineering is the combination of the emotion of sport and developing products that give athletes – not just hitters – a significant and measurable performance advantage. I worked with graphic designers, industrial designers, product managers and photographers to develop consistency across the brand in product graphics, print, packaging, in-store graphics and events such as the Little League World Series. .